Global And China Elevator Industry Report, 2014

The accelerating urbanization, large-scale construction of indemnificatory housing and rapid development of public transportation in large and medium-sized cities in China slow the decline of elevator sales in commercial housing market to a certain extent. Since 2013, China elevator industry has kept a rapid growth momentum, with the output numbering 625,000 sets, up 18.15% year on year, registering a CAGR of 22.52% over the past decade (2003-2013).

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China elevator industry characterized the followings during 2013-2014:

Local elevator brands grabbed more market share. By virtue of stable layout in medium- to low-end markets and financing via IPOs in capital market, China’s domestic elevator brands swept more and more market shares year after year, from about 20% in 2000 to 45% in 2013.

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Thanks to steady growth of market demand, listed elevator companies experienced remarkable growth in performance. Except Shenyang Brilliant Elevator Co., Ltd., major local Chinese elevator companies saw approximate 20% increase in their revenue during 2013-2014, with the growth rate of net income outpacing that of revenue. Guangzhou Guangri Stock Co., Ltd. stood out from its peers, earning revenue of RMB 846 million, up 19.35% from a year earlier, and net income of RMB 90 million, a year-on-year jump of 31.87% in Q1 2014.

Elevator manufacturers earned more money from maintenance service. In recent years, local elevator companies have been actively expanding production, and the revenue from maintenance service has been climbing slowly at the same time. Among major local elevator players, Shenyang Brilliant Elevator Co., Ltd. now enjoys the highest maintenance revenue proportion. In 2013, the company earned revenue of RMB 280 million from maintenance service, rising by 31.4% year on year and accounting for 16.9% of its total revenue, compared with 9.1% in 2010.

The concentration ratio of elevator industry is likely to rise further in future. The Special Equipment Safety Law of People’s Republic of China (Repair & Maintenance Policy) took effect nationwide in January 2014; the Notice on Strengthening the Work of Elevator Manufacturing, Installation, Transformation License and Type Test (policy on test tower) was introduced across the country on April 30, 2014. The implementation of the two policies will improve the thresholds for accession into the elevator industry, and speed up industry concentration, especially among domestic brands.

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